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Alvar Laigna

Märkmed & esseed

Kirjutised.

Märkmed ettevõtete ehitamisest, tehnoloogia loomisest ja kõigest inimlikust nende vahel. Ei mingeid hüpikaknaid — lihtsalt tekst, mis austab su aega.

AI dets 2025 · 7 min lugemist

Why We Need an AI Economy Strategy, Not a Doomsday Bunker

Policymakers are worried the omelet will learn to fry itself and take over the kitchen. I am telling you - look at the gas bill and the availability of eggs. That is the real problem.

EU dets 2025 · 12 min lugemist

EU Defense Autonomy

A deep dive into the urgent need for European strategic autonomy, analyzing critical defense gaps and proposing a pragmatic path forward, including a comprehensive look at Estonia's ambitious Saab Gripen air force strategy.

Marketing dets 2025 · 5 min lugemist

Marketing in 2026

In 2026, the marketing is defined by a paradox the more autonomous and invisible AI becomes, the more radical and essential human authenticity is. This article explores the strategic shifts that will define the next era of marketing.

Product Management dets 2025 · 6 min lugemist

The Cult of Speed

We were told to move fast and break things. We ended up breaking people. A deep dive into the anti-patterns of modern project management and a manifesto for a more sustainable way to build.

AI nov 2025 · 7 min lugemist

The Down of a New Reality

As artificial intelligence reshapes our world, we stand at a pivotal moment, forced to confront fundamental questions about the nature of work, the distribution of wealth, and the very essence of human purpose.