Notes & essays
Writing.
Field notes on building companies, shipping technology and the messy human bits in between. No newsletter pop-ups — just text that respects your time.
Why We Need an AI Economy Strategy, Not a Doomsday Bunker
Policymakers are worried the omelet will learn to fry itself and take over the kitchen. I am telling you - look at the gas bill and the availability of eggs. That is the real problem.
EU Defense Autonomy
A deep dive into the urgent need for European strategic autonomy, analyzing critical defense gaps and proposing a pragmatic path forward, including a comprehensive look at Estonia's ambitious Saab Gripen air force strategy.
Marketing in 2026
In 2026, the marketing is defined by a paradox the more autonomous and invisible AI becomes, the more radical and essential human authenticity is. This article explores the strategic shifts that will define the next era of marketing.
The Cult of Speed
We were told to move fast and break things. We ended up breaking people. A deep dive into the anti-patterns of modern project management and a manifesto for a more sustainable way to build.
The Down of a New Reality
As artificial intelligence reshapes our world, we stand at a pivotal moment, forced to confront fundamental questions about the nature of work, the distribution of wealth, and the very essence of human purpose.