The internet is on the verge of its most profound transformation since its inception. We are moving from a web of pages to a web of agents. This is the dawn of the Agentic Web, an era where autonomous AI assistants will act as our digital proxies, navigating the vast complexities of the online world to fulfill our every need. At Perxify, we are not merely observing this shift; we are engineering the very infrastructure that will power it.
Born from Estonia’s world-renowned digital-first culture—a nation ranked #1 in the EU for its AI startup ecosystem [1]—our vision is shaped by a deep understanding of what it takes to build a truly digital society. This has empowered us to create a platform that is not just AI-powered but AI-native, designed from its core for the Agentic Web.
The Inevitable Shift: From Manual Clicks to Autonomous Conversations
The evolution of commerce is a story of increasing abstraction, moving from direct user action to delegated intent. This is not just a technological update; it is a fundamental redefinition of the customer journey.
| Commerce Model | User Role | Core Dynamic |
|---|---|---|
| Traditional Commerce | Active Navigator | Users manually search, compare, and purchase products on retailer websites. |
| Programmatic Commerce | Rule Setter | Users predefine simple rules, and an agent executes basic, pre-set tasks (e.g., auto-reordering). |
| Agentic Commerce | Intent Delegator | Users define their intent, and an autonomous agent actively makes decisions and transacts on their behalf. |
This evolution marks the collapse of the traditional sales funnel. As AI becomes the primary interface, consumers will increasingly bypass retailer websites altogether. The new funnel is not about guiding a human through a website; it is about winning a series of algorithmic evaluations. Success will be determined not by clicks and conversions, but by a brand’s ability to be discovered, evaluated, and selected by an algorithm.
What is Agentic Commerce? A Simple Analogy
Imagine online shopping today as using a library’s card catalog. You have to do all the legwork yourself: searching for a book, finding the right shelf, and checking it out. Now, imagine having a hyper-efficient, personal research assistant who already knows your literary tastes, instantly scans every shelf and review, and presents you with the one perfect book you didn’t even know you were looking for.
This is the promise of agentic commerce. Your role shifts from being an “active navigator” to a “smart delegator.” You simply state your goal, and your AI agent handles the entire process. It’s the difference between driving a car and telling your self-driving car where to go.
The Universal Language of Trade: The Agentic Commerce Protocol (ACP)
The Agentic Web requires a common, neutral language for AI agents to conduct seamless transactions. This is the role of the Agentic Commerce Protocol (ACP), an open-source communication standard that could represent the biggest breakthrough in e-commerce since the online shopping cart. Backed by industry leaders like OpenAI and Stripe, ACP standardizes the interaction between the user, the AI agent, and the merchant.
By building an AI-native platform, Perxify is an agent-ready merchant from day one, prepared to communicate with any AI assistant through this universal protocol. This is the foundation of our strategy: to build the infrastructure for a truly open and competitive agentic ecosystem.
Raamatuhai: A Showcase of Crypto + AI Convergence
Our core thesis is that the convergence of Crypto and AI is the true future of commerce. Our showcase marketplace, Raamatuhai, is the first use case of this vision in action. Running on the @0xPolygon blockchain, Raamatuhai is not just a secondhand bookstore; it is a demonstration of an integrated Web3 commerce infrastructure, combining wallets, NFTs, and AI.
This technological foundation enables our disruptive risk-sharing business model. We reject the broken SaaS model of high upfront fees and instead offer a transaction-fee-based Platform-as-a-Service (PaaS). We succeed only when our creators do, democratizing commerce and providing a true Shopify alternative.
The New Competitive Arena: From SEO to Generative Engine Optimization (GEO)
In the agentic era, the battle for visibility shifts from traditional SEO to Generative Engine Optimization (GEO). The challenge is no longer just capturing a human’s attention but convincing an AI agent to select your product. This requires a new discipline focused on making products and brands legible and preferable to algorithms.
GEO is built on three cornerstones:
- Vector Similarity: AI understands semantic meaning, not just keywords. It can connect a search for “queen” to products described with “female protagonist.”
- Query Fan-Out: A simple user query is broken down into dozens of more detailed searches, exploring related themes and concepts.
- Deep Personalization: Recommendations are tailored to each user’s unique history, reviews, and preferences.
At Perxify, we are building our platform to excel in this new competitive arena, with a focus on structured, machine-readable data and rich semantic metadata.
Solving the Secondhand Market’s Biggest Challenge
The secondhand market, valued at $197 billion in 2023 [3], is booming. However, it faces a critical bottleneck: the “free riding” problem, where there are far more buyers than sellers. The hassle of listing items is a major deterrent.
This is where Perxify’s AI-native approach becomes a game-changer. We are leveraging AI image recognition to automate the listing process. A seller can simply take a photo of a book or board game, and our AI will recognize the item, pull in all the relevant details, and suggest an optimal price. By making selling effortless, we can unlock a massive supply of previously inaccessible inventory.
Our Vision for a Responsible, Agentic Future
While the opportunities of agentic commerce are immense, we are also mindful of the risks. Algorithmic bias, security vulnerabilities like “memory poisoning,” and data privacy are significant challenges that must be addressed. Our commitment is to build not just a powerful platform, but a responsible one. We are dedicated to developing AI that is ethical, transparent, and beneficial to society.
As a leader in Estonia’s vibrant AI ecosystem, we have a unique opportunity and responsibility to shape the future of this technology. We are not just building a company; we are contributing to a global conversation about the future of work, the future of commerce, and the future of humanity itself.
The agentic revolution is here. Join us in building its foundation.
References
[1] “Estonia recognized as best AI startup ecosystem in EU,” The Baltic Times, Jan 31, 2025. https://www.baltictimes.com/estonia_recognized_as_best_ai_startup_ecosystem_in_eu/
[2] “Agentic commerce: How agents are ushering in a new era,” McKinsey, Oct 17, 2025. https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-agentic-commerce-opportunity-how-ai-agents-are-ushering-in-a-new-era-for-consumers-and-merchants
[3] “The Booming World of Online Fashion Resale: A Beginner’s Guide to the Top Trends,” Pasted Content 2, Nov 5, 2025.