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Alvar LaignaAlvar LaignaAlvar Laigna

Building Value in a Digital Universe

> Ready to Optimize Your Tech Stack?

Let's discuss how we can build value together.

> Recent Transmissions

Why We Need an AI Economy Strategy, Not a Doomsday Bunker

Posted on:Alvar Laigna | December 28, 2025 at 10:00 AM

Policymakers are worried the omelet will learn to fry itself and take over the kitchen. I am telling you - look at the gas bill and the availability of eggs. That is the real problem.

EU Defense Autonomy

Posted on:Alvar Laigna | December 12, 2025 at 03:00 PM

A deep dive into the urgent need for European strategic autonomy, analyzing critical defense gaps and proposing a pragmatic path forward, including a comprehensive look at Estonia's ambitious Saab Gripen air force strategy.

Marketing in 2026

Posted on:Alvar Laigna | December 7, 2025 at 10:00 AM

In 2026, the marketing is defined by a paradox the more autonomous and invisible AI becomes, the more radical and essential human authenticity is. This article explores the strategic shifts that will define the next era of marketing.

The Cult of Speed

Posted on:Alvar Laigna | December 4, 2025 at 12:00 PM

We were told to move fast and break things. We ended up breaking people. A deep dive into the anti-patterns of modern project management and a manifesto for a more sustainable way to build.

> Operating Principles

Long-Term Relationships

I prioritize enduring partnerships over short-term gains, fostering trust and mutual growth through consistent collaboration. Studies show long-term relationships improve outcomes by 25-40% via reduced transaction costs and enhanced innovation.

Like neural networks in a cyberpunk grid, connections strengthen over iterations.

Building Value Over Time

Asking for help early costs a fraction of fixing a crashed system later. I focus on incremental value creation — compounding small, well-timed efforts into sustainable results. A quick consultation today prevents a costly firefight tomorrow. Don't wait until things break.

A stitch in time saves nine — and in tech, it saves your entire stack.

Lean & Focused Management

I employ a lean approach, embracing errors as learning tools — agile methodologies indicate 30% faster delivery via rapid iterations. My flow: analyze, plan, build. I thrive in initiation phases, favoring experiments, research, and validated progress.

Analyze → Plan → Build — rapid cycles in a structured matrix.

How I Help Customers

I guide clients from ideation to launch with experimental rigor, optimizing processes to cut waste. For dev houses I build scalable teams; for startups I drive MVP testing and value accrual. Tailored strategies that prioritize long-term ROI.

Let's build value together.

> Business Ventures

Altos Engineering

Premium Software Development House. Custom solutions, modernization, and cloud architecture.

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Perxify

Modular loyalty & customer engagement platform. AI-driven retention.

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Raamatuhai

Marketplace for book lovers. Buy, sell, and discover books effortlessly.

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> Audio Stream

> Hobby Projects & Tools

Generators, Encoders / Decoders

> Solutions I Support (affiliate)

Get your dose of brainrot merch from Pearls & Roses store.