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Alvar Laigna
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E-commerce Ticketing Scale

Piletilevi

The architectural foundation for Estonia’s national ticketing portal, engineered to survive extreme concurrent spikes when marquee events go on sale.

Role

Developer, CMA

Years

mid-2000s

Focus

High-concurrency ticketing

Piletilevi

Piletilevi is Estonia’s major national ticketing portal. Built at CMA, the core engineering challenge was singular and unforgiving: prevent double-booking under sudden, massive concurrent load when a marquee event opens for sale.

Transactional integrity above all

The solution leaned on a robust transactional database with row-level locking during checkout, built on the PHP and XML/WSDL-heavy stack standard for the era. Overselling a venue because of database lag is a catastrophic business failure, so the implementation prioritized correctness over cleverness.

A textbook case of matching architectural decisions to a business-critical constraint — when integrity is non-negotiable, you design for it first.