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Alvar Laigna

Notes & essays

Writing.

Field notes on building companies, shipping technology and the messy human bits in between. No newsletter pop-ups — just text that respects your time.

Nuxt Feb 2025 · 5 min read

Nuxt 4 Starter Template - Forked & Enhanced

A future-ready, forked Nuxt 4 Starter Template, meticulously enhanced with state-of-the-art features and development practices.

Marketing Jan 2025 · 1 min read

Marketing in 2025

The marketing environment stands on the brink of a seismic shift, driven by the unstoppable progress of artificial intelligence.

Brands Dec 2024 · 1 min read

Customer Engagement in Today’s E-Commerce Landscape

Dynamic landscape of customer engagement in e-commerce

Brands Dec 2024 · 1 min read

Making Brands Cool Again

Remember when your favorite brand had a meaning?

Brands Nov 2024 · 1 min read

Beyond First Sale — Rethinking Product Lifecycles

What if we could make this market work better for everyone involved brands, sellers, and buyers?