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Beyond First Sale — Rethinking Product Lifecycles

Posted on:Alvar Laigna | November 16, 2024 at 10:00 AM

The secondary market for physical products has always been a critical part of the retail ecosystem. From vintage collectibles to luxury watches, the resale of physical goods represents a massive opportunity — and challenge — for brands and retailers. But what if we could make this market work better for everyone involved: brands, sellers, and buyers?

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