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Marketing in 2025

Posted on:Alvar Laigna | January 28, 2025 at 10:00 AM

The marketing environment stands on the brink of a seismic shift, driven by the unstoppable progress of artificial intelligence (AI).

By 2025, AI will not only serve as a powerful technological asset — it will become an essential strategic engine, fundamentally altering how brands understand, engage, and serve their audiences.

This evolution is far more profound than simple automation; it represents a momentous reimagining of customer connection and campaign optimization. In this piece, we explore the key developments that marketers must master to flourish in this transformative era.

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